About Studds Accessories
a) Started in the year 1972, Studds Accessories today is the largest two-wheeler helmet manufacturer of the world(In terms of a total number of helmets sold in FY 2018 (source: F&S Industry report) diligently serving their customers with safety, style, and comfort. In FY18-19, they have manufactured 58.9 Cr helmets.
b) With a market share of more than 25% in India, they have established themselves as the largest organized player in the industry. What started as small manufacturing set up is today 2 manufacturing facilities company spread across almost 6 acres in Faridabad, Haryana.
c) Largest- Manufacturer of Helmets in the world, UNIQUE- Their laboratory is the only one in the industry (in India) to be certified by European Safety Agency, and Safety – They use one of the best technologies in the world to
produce certified products.
d) Truly a multi-product, multi-location, and multi-market company, the Company today has 3 operational and one under construction in Faridabad, Haryana. Backed by a strong portfolio of more than 50 products and a strong dealer network, the two major brands of the Company STUDDS and SMK are synonymous to quality two-wheeler helmets.
Presence of the Company
The company has a presence in almost 39 countries in the world.
a) Innovation– 16 New Products launches in the last 3 years.
b) Excellence– 21 No. of quality/safety tests done in-house (per helmet as per ECE 22.05 standard).
c) Adaptability– 7 Different sizes are available in the helmet.
d) Presence- Over 360 Active dealer network across India as on 31st March 2018 across more than 30 countries.
Look and Feel of the Products of the Company
a) Full-face helmet and b) Flip-up full-face helmets
c) Flip-off full-face helmets and d) Open Face Helmets
e) Sporting helmets and f) Industrial Helmets
(a) The company sells a helmet in the range of Rs.825 to 2165 under the brand name Studds having a market share of 25% as on FY18.
(b) The company sells a helmet in the range of Rs.2300 to 9800 under the brand name SMK having a market share of 27.79% as on FY18.
(c) Apart from selling a helmet the company also in the business of Motorcycle Accessories like Jacket, Gloves, Glass etc.
(d) The 90% of the Revenue comes from Helmet division and 10% comes from Motorcycle Accessories.
(e) The 92.3% of the business comes from the Domestic Market and rest 7.97% comes from Export.
1. Latest Interaction with Management- 16.05.2020
2. How Helmets are Manufactured in Studds Factory
|Total Available Shares:||10|
|Face Value:||₹ 5 Per Equity Share|
|Lot Size:||50-100 Shares|
|Current Unlisted Share Price:||₹ Best in industry Per Equity Share|
|Retail Discount:||Bulk Deal (1%)|
|Assets and Liabilities (all figures in Million)|
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|Profit n Loss Key Parameters (all figures in Million)|
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