Oravel Stays, the parent company of Oyo, is aggressively growing its premium hospitality brand, SUNDAY Hotels, with a target of 100 properties worldwide by the end of the next financial year. This expansion aligns with the rising global demand for high-end accommodations, positioning the company as a key player in the upscale hospitality segment.  

1. Presence in 10 High-Growth Markets  
SUNDAY Hotels has already expanded into 10 countries, including India, the United Kingdom, Saudi Arabia, the UAE, Bahrain, Indonesia, Malaysia, Thailand, the Philippines, and Vietnam. These locations were strategically chosen based on their growing tourism and business travel industries, ensuring long-term sustainability and profitability.  

2. Strategic Partnership with SoftBank 
Launched in May 2023 as a collaboration between Oravel Stays and SoftBank Group, SUNDAY Hotels represents a shift toward premiumization. With a strong institutional partnership, the brand is leveraging financial backing and industry expertise to scale efficiently and enhance its market presence.  

3. Strengthening Market Footprint in India 
The Indian market has played a crucial role in SUNDAY Hotels' expansion. Starting with Jaipur, the brand has rapidly spread to Vadodara, Chandigarh, and Gurugram. With 13 operational properties in India, Oravel Stays is tapping into the country’s growing appetite for luxury accommodations, driven by rising disposable incomes and increased business travel.  

4. Scaling to 100 Hotels – A Calculated Growth Strategy 
At present, 30 SUNDAY Collection hotels are operational across 10 countries. With an ambitious plan to reach 100 hotels by FY26, Oravel Stays is focused on strengthening its presence in existing markets while exploring new high-demand destinations. The expansion plan is designed to cater to premium travelers and business professionals, further solidifying the brand’s positioning.  

5. Global Expansion and Revenue Growth Potential  
SUNDAY Hotels took a major leap forward in August 2024 with the launch of SUNDAY Holiday International Hotel in Dubai, followed by the SUNDAY Lansbury Heritage Hotel in the United Kingdom. These additions to the portfolio highlight the company’s strategic intent to expand into lucrative international markets while maximizing revenue growth.  

6. Sustained Demand Driving Rapid Expansion  
The fast-paced expansion of SUNDAY Hotels is a result of strong consumer demand and well-executed partnerships. With a focus on offering high-quality hospitality experiences, Oravel Stays is capitalizing on the premiumization trend that continues to shape the global travel industry.  

7. Conclusion: A Vision for Long-Term Growth  
Oravel Stays' strategic move to expand SUNDAY Hotels reflects a well-calculated approach to tapping into the growing luxury hospitality segment. With a strong growth trajectory and a clear focus on premiumization, the company is poised to strengthen its position in the global market, making this expansion a key milestone in its long-term vision.