Global travel-tech company OYO is taking a significant leap in its evolution by focusing on the premium segment of the hospitality market. According to sources, the company is crafting a distinctive identity for its high-end offerings. This transformation includes new visual elements such as updated staff uniforms and customized signages for property facades. These changes aim to distinguish its premium platform from its broader operations.

1. A Separate App for Premium Properties

To complement its expanding premium portfolio, OYO is reportedly working on a dedicated app tailored to mid-market and premium properties. This app will initially showcase premium hotels and vacation homes in India, with plans to later integrate its global inventory. Multiple brand names are under consideration, signaling the company's intent to create a unique identity for this initiative. The app and a corresponding website are expected to be launched within the next 2-3 months.

2. Integration of Premium Brands

The upcoming platform will serve as a comprehensive hub for OYO’s premium offerings. It will highlight flagship brands such as SUNDAY Hotels, Palette Hotels & Resorts, and the company-serviced hotel portfolio. This move reflects OYO’s broader strategy to transition from being primarily a budget player to a versatile hospitality platform catering to diverse customer needs.

3. Technology Driving the Transformation

OYO’s new premium platform will leverage advanced technology to enhance customer experience. By integrating artificial intelligence and machine learning, the platform aims to offer seamless property selection, personalized recommendations, and dynamic pricing models. These tech-driven features will cater to the preferences of modern travelers, making the booking process more intuitive and tailored.

4. Rapid Growth of SUNDAY and Company-Serviced Hotels

SUNDAY, OYO’s premium brand for four- and five-star hotels, has seen remarkable growth since its launch in May 2023. Established through a joint venture between SoftBank Group and OYO’s parent company Oravel Stays, SUNDAY operates in 10 countries, including India, the UK, UAE, and Saudi Arabia. With an ambitious goal to manage 100 properties globally by the end of the next financial year, the brand underscores OYO’s commitment to premium hospitality.

Simultaneously, OYO’s company-serviced hotel portfolio has grown to over 1,100 properties. This expansion highlights the company’s dedication to operational excellence and customer satisfaction. OYO’s focus on curated, high-quality experiences aligns with its broader strategy to redefine its market positioning.

5. Global Footprint in Vacation Homes

In addition to its premium hotels, OYO oversees a vast portfolio of over 75,000 vacation homes, predominantly in Europe. This global presence further solidifies its standing as a leader in the hospitality sector, offering diverse accommodations to meet varying traveler needs.

6. Conclusion: A New Era for OYO

OYO’s strategic initiatives represent a significant shift in its business model. By investing in premium segments and leveraging cutting-edge technology, the company is poised to deliver curated, high-quality experiences for its customers. The launch of a dedicated app and the expansion of its premium portfolio mark a new chapter in OYO’s journey, reflecting its aspirations to be a global leader in multi-segment hospitality.