A) Business Model of the Company
Type: NBFC (Non-Banking Financial Company)
Founded: 1991 as Hero Honda FinLease Ltd, rebranded in 2015
Parent: Hero MotoCorp Ltd
Primary Segments:
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Retail Lending (65.08% of AUM): Two-wheeler loans, personal loans, mortgage loans.
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MSME Lending (20.80% of AUM): Working capital, small business finance.
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Corporate & Institutional Finance (CIF): Structured finance, large ticket lending.
Promoters:
Hero MotoCorp’s involvement ensures strong governance and brand trust, while the Munjal family’s continued control retains strategic continuity.
Operational Metrics
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● Customer Base: 5 million retail, 29,060 MSMEs, 360 CIF borrowers.
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● Sourcing Mix: Direct sourcing (31.97%), digital partners (22.39%), two-wheeler dealers (21.20%), DSAs (18.48%).
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● Branch Distribution: 140 branches, with 86.43% in metro and urban centers.
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● Collection Infrastructure: 545 call centre executives, 1,357 in-house collection team members, 8,313 field agents.
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● Collection Method: Digital collections form 83.31% of total, showing strong digital integration.
B) How Hero FinCorp Makes Money
Hero FinCorp earns through interest income on loans and fees from services. Its income mix is primarily driven by:
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Interest from loans (Retail, MSME, CIF)
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Fees on processing, servicing, and penalties
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Investment income (from surplus capital)
Loan Portfolio
| Loan Type |
FY24 AUM (₹ Cr) |
FY23 AUM (₹ Cr) |
FY22 AUM (₹ Cr) |
Segment Contribution |
Segment Secured Loans (%) |
| Total Loans |
51,487.10 |
41,497.30 |
32,950.80 |
100% |
59.95% |
| Vehicle Loans |
12,794.30 |
10,838.40 |
9,876.00 |
24.85% of Total |
100% (Retail) |
| Mortgage Loans |
4,998.90 |
3,697.00 |
2,722.30 |
9.71% of Total |
98.48% (Retail) |
| MSME Loans |
10,779.80 |
8,481.50 |
6,151.40 |
20.80% of AUM |
58.09% |
| CIF Loans |
7,314.70 |
7,037.20 |
6,934.60 |
14.12% of AUM |
94.15% |
C) Industry Analysis – Michael Porter’s 5 Forces
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Threat of New Entrants: Moderate – Due to regulatory compliance and need for capital.
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Bargaining Power of Customers: High – Customers have multiple NBFC/bank options.
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Bargaining Power of Suppliers: Medium – Mainly applies to capital providers.
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Threat of Substitutes: Medium – Rise of fintech lenders and digital-only NBFCs.
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Industry Rivalry: High – Competing with Bajaj Finance, Chola, Poonawalla, Sundaram, etc.
Additional Insights:
D) Last 3 Years Returns in Unlisted Market
E) IPO Expected Valuation & Peer Comparison
IPO Details:
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Size: ₹3,668 Cr (Fresh Issue ₹2,100 Cr + OFS ₹1,568 Cr)
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Valuation: ₹20,320 Cr (Unlisted Estimate)
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Expected Valuation at IPO: ~₹17,836 Cr (for price band ₹1300–1400)
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P/E: 184.82x (FY25 PAT ₹110 Cr)
Peer Benchmarking (FY25 Data):
| Company |
Revenue (₹ Cr) |
PAT (₹ Cr) |
ROE |
D/E Ratio |
Market Cap (₹ Cr) |
P/E |
P/B |
| Hero FinCorp Limited |
9,903 |
110 |
1.91% |
8.33 |
20,320 |
184.2 |
3.52 |
| Bajaj Finance |
69,684 |
16,638 |
19.2% |
3.74 |
5,74,630 |
34.5 |
5.95 |
| Chola Investment |
25,846 |
4,263 |
19.7% |
7.4 |
1,28,832 |
30.2 |
5.49 |
| Poonawalla Fincorp |
4,190 |
-98.3 |
-1.2% |
3.19 |
36,383 |
Loss |
4.44 |
| Sundaram Finance |
8,513 |
1,854 |
15.3% |
4.63 |
57,418 |
31 |
4.37 |
F) Financial Performance (FY25 vs. FY24)
| Metric (₹ Cr) |
FY25 |
FY24 |
Change |
Analysis |
| Interest Income |
8,589 |
7,479 |
+15% |
Loan book expansion. |
| Other Income |
1,314 |
880 |
+49% |
Fee income & recoveries. |
| Total Income |
9,903 |
8,359 |
+18% |
Healthy growth. |
| Interest Expenses |
3,827 |
3,097 |
+24% |
Rising borrowing costs. |
| Operating Expenses |
2,935 |
2,513 |
+17% |
Branch expansion. |
| Provisions |
2,884 |
1,722 |
+67% |
NPA coverage (Gross NPA: 5.05%). |
| PAT |
110 |
637 |
-83% |
Profit collapse due to provisions. |
| EPS (₹) |
8.63 |
50.16 |
-82% |
Severe dilution. |
G) Key Industry Trends
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Target Market: "Aspiring India" (₹2–10 lakh/year households), projected to grow from 103M (2022) to 181M (2030).
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MSME Credit Gap: ₹103 trillion (as of March 2024).
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Growth Drivers: Formalization of MSMEs, rising incomes, shift to digital lending.
H) Key Risks
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Asset Quality: Gross NPA at 5.05%, Net NPA at 2.3% (FY25).
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High Leverage: Debt-to-equity at 8.33x – well above peers.
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Profitability Concerns: PAT dropped 83% YoY due to heavy provisioning.
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Disclaimer: This is not investment advice. Readers must do their own due diligence or consult a financial advisor before making any investment decisions.