The Story of Two Bansals, a $16 Billion Deal, and a Singapore U-Turn
The Beginning: When Books Met Ambition
Picture this: October 2007. Two young IIT Delhi graduates, Sachin Bansal and Binny Bansal (no relation, despite sharing the surname), quit their comfortable jobs at Amazon. With just ₹4 lakh in capital and a second-hand desk, they started an online bookstore from a cramped 2BHK apartment in Koramangala, Bengaluru.
India's internet penetration was dismal. Credit cards were rare. Cash-on-delivery was an alien concept in e-commerce. But these two believed in something audacious—that Indians would buy books online.
They named it Flipkart.
Fast forward to December 2024: Flipkart just received approval from the National Company Law Tribunal (NCLT) to shift its legal domicile from Singapore back to India. This reverse flip is the final lap before what could be India's largest consumer internet IPO, targeting a valuation of $60-70 billion in 2026.
But how did an Indian startup that "flipped" to Singapore in 2011 now desperately want to come back home? And why did Walmart pay $16 billion for a loss-making e-commerce company in 2018? Let's decode this fascinating journey.
Act I: The Rocket Ship (2007-2018)
The Early Hustle
Flipkart's first order was a book: Leaving Microsoft to Change the World by John Wood. Sachin himself delivered it. By 2008, revenue was just ₹40 million. But the founders were relentless.
In 2010, Tiger Global made its first bet—investing in Flipkart's Series A round. This was followed by Accel Partners, who backed the company when it was still figuring out logistics. These early investors saw something the market didn't: India's e-commerce market was a sleeping giant.
The Singapore Move
In 2011, Flipkart made a strategic decision that most Indian startups followed at the time—it shifted its corporate headquarters to Singapore. Why?
- Easier foreign capital access: Venture capital firms preferred investing in Singapore-based entities due to simpler regulations
- Tax benefits: Singapore offered lower corporate tax rates and favorable treaty benefits
- Global expansion flexibility: Operating from Singapore made international operations smoother
This "flip" became the template for Indian unicorns—Zomato, Paytm, MakeMyTrip, and dozens of others followed suit.
The Funding Frenzy
Between 2010-2017, Flipkart raised over $7 billion from marquee investors:
- Tiger Global Management (first invested in 2010)
- Accel Partners (early backer from 2008)
- SoftBank Vision Fund ($2.6 billion in 2017, becoming the largest shareholder)
- Naspers
- Tencent (Chinese tech giant, 5-6% stake)
- Microsoft
- eBay
By 2017, Flipkart's valuation peaked at $21 billion, making it India's most valuable startup.
Act II: The Walmart Gambit (2018)
The Deal That Shocked Everyone
On May 9, 2018, Walmart made the biggest e-commerce acquisition in history: it paid $16 billion for a 77% stake in Flipkart, valuing the company at around $21 billion.
This wasn't just big—it was enormous:
- Walmart's largest acquisition ever
- The biggest deal in the history of the online retail space globally
- 3x larger than Amazon's acquisition of Whole Foods
But Why?
1. The India Opportunity
- 1.3 billion people with rising disposable incomes
- E-commerce penetration was only ~3% (versus 15% in China, 10% in the US)
- Smartphone revolution was exploding
- India was the last major market up for grabs
2. The Amazon Factor Amazon had entered India in 2013 and was burning billions to gain market share. Walmart needed a "buy, don't build" strategy to compete. Acquiring Flipkart gave them:
- Instant market leadership (Flipkart had ~40% market share)
- Established supply chain and logistics infrastructure
- Local market expertise
- A battle-tested management team
3. The Tech Angle Flipkart wasn't just a retailer—it was a technology company. Its subsidiaries included:
- PhonePe (acquired in 2016): India's leading digital payments platform
- Myntra: Fashion e-commerce leader
- Ekart: In-house logistics arm
- Cleartrip: Travel booking platform
The Aftermath
The acquisition had mixed results:
Winners:
- Tiger Global: Made $3.5 billion profit (invested ~$1.2 billion over the years)
- Accel Partners: Exited with blockbuster returns
- SoftBank: Sold its stake to Walmart for a profit
- Sachin Bansal: Exited completely, made ~$1 billion, went on to start Navi
- Binny Bansal: Stayed on as Group CEO but resigned in November 2018 following misconduct allegations
The Transformation: Post-acquisition, Walmart infused $3.5 billion more to consolidate its position to ~85% ownership as of 2024. Current shareholders:
- Walmart: ~85%
- Microsoft: Minority stake
- Tencent: 5-6%
- Canada Pension Plan Investment Board: Minority
- Google (invested $350 million in May 2024)
Act III: The Reality Check—Burning Cash to Build Empire
Let's talk numbers. Despite being valued at $35-36 billion today, Flipkart has never made a profit. Here's the financial reality from FY2022 to FY2025:
Key Observations:
The Good:
- Revenue grew 95% from FY22 to FY25 (₹10,477 Cr → ₹20,434 Cr)
- Losses narrowed 64% (₹4,381 Cr → ₹1,569 Cr)
- Company is improving unit economics dramatically
The Concerning:
- Still spending ₹1.09 to earn ₹1 in revenue
- Cumulative losses exceed ₹12,000 crore in just 4 years
- Competitive pressure from Amazon and Meesho remains intense
The Strategy: Flipkart is playing the "growth first, profits later" game—classic Amazon playbook. Invest heavily in:
- Customer acquisition
- Logistics infrastructure
- Seller ecosystem
- Technology platform
The bet: Once you dominate, profits will follow.
Act IV: The Great Reversal—Why Come Back to India?
After 13 years in Singapore, why is Flipkart rushing back to India?
1. The IPO Imperative
Flipkart wants to list in India in 2026, not in the US or Singapore. Why? Because:
- Valuation premium: Indian markets are giving tech companies 2-3x higher valuations than international markets
- Retail investor enthusiasm: India has 100+ million demat accounts—a massive retail participation wave
- Success stories inspire: Zomato, Nykaa, and Paytm (despite struggles) showed that Indian listings are viable
- Recent validation: Meesho listed on December 10, 2025, at a 45% premium—proving the market appetite and currently valued at $9 billion dollar.
To list in India, you must be domiciled in India. Simple.
2. Regulatory Tailwinds
The Indian government has been rolling out the red carpet for reverse flips:
- Simplified tax structures (though companies still pay a one-time exit tax)
- Press Note 3 compliance: This 2020 rule requires government approval for investments from countries sharing a land border with India (read: China). Flipkart needs this clearance because Tencent holds 5-6%. Since Walmart owns 85%, this should be a procedural formality.
PhonePe's precedent: Flipkart's sibling, PhonePe, successfully flipped back to India in 2022, paying ₹8,000 crore in taxes. It's now preparing for its own $1.5 billion IPO.
3. National Pride and Market Confidence
Let's be honest—there's a symbolic element too. An Indian company, serving Indian customers, creating Indian jobs, should be headquartered in India. It sends a powerful message to:
- The startup ecosystem (reversing the "Singapore exodus" trend)
- Investors (India is stable, mature, and ready)
- The government (supporting "Make in India" and "Digital India" missions)
4. The Consolidation Play
The reverse flip allows Flipkart to consolidate everything under one roof:
- Flipkart Internet Pvt Ltd (main marketplace)
- Myntra (fashion)
- Ekart (logistics)
- Cleartrip (travel)
- Flipkart Health (pharmacy)
- Super Money (fintech)
One parent. One balance sheet. One story for IPO investors.
The Big Picture: What's at Stake?
The Market Context
India's e-commerce market is projected to reach $350 billion by 2030. But the battle is brutal:
- Amazon India: Deep pockets, aggressive expansion
- Meesho: Social commerce disruptor, already listed
- JioMart: Reliance's retail juggernaut with offline integration
- Quick commerce: Zepto, Blinkit, Swiggy Instamart eating into grocery/essentials
Flipkart's GMV (Gross Merchandise Value) reached $8.5 billion in FY24, but Amazon is breathing down its neck.
The Valuation Question
- 2018 Walmart acquisition: $21 billion valuation
- 2024 latest funding (Google): $35-36 billion valuation
- 2026 IPO target: $60-70 billion valuation
Is this justified? Maybe. If Flipkart can:
- Maintain market leadership (~48% market share)
- Turn profitable by FY26-27
- Leverage Walmart's supply chain expertise
- Scale quick commerce and fintech verticals
The PhonePe Wild Card
Here's the kicker: Flipkart fully separated PhonePe in December 2022. PhonePe is now valued at $12 billion and processing 50%+ of India's UPI transactions. Had Flipkart kept PhonePe, its combined valuation would be $47-48 billion today.
The separation allowed both to pursue independent IPOs, but some wonder if Flipkart gave up its crown jewel.
Conclusion: The Homecoming
Flipkart's journey—from a ₹4 lakh startup to a potential $60 billion behemoth—is the quintessential Indian startup story. It's about ambition, resilience, and the audacity to dream big.
The decision to return to India is more than just regulatory convenience—it's a bet that India is ready to nurture, support, and celebrate its own tech giants.
As the NCLT approval clears the path, one question looms: Will Flipkart's IPO be the crowning glory of India's startup decade, or a cautionary tale of valuation exuberance?
We'll find out in 2026. Until then, the two Bansals who started with books have certainly written one hell of a business story.
What do you think? Is Flipkart's $60-70 billion valuation justified? Will you invest in the IPO? Let us know!