Bira 91, one of India’s leading craft beer brands, has joined forces with NH7 Weekender, India’s longest-running multi-genre music festival, as the official beer partner for its 15th edition. For the first time in the festival’s history, a dedicated beer partner will add to the event’s charm, creating a unique experience for attendees. This year’s festival is set to take place on December 14 and 15 in Pune as a two-day celebration.  

1. An Unforgettable Beer Experience  

Bringing their signature craft beer experience to the festival, Bira 91 will offer a selection of their most loved flavors. Attendees can enjoy Bira 91 Gold, a smooth and creamy wheat strong beer; Blonde Summer Lager, a crisp and refreshing choice; Superfresh White Citrus, a vibrant citrus wheat beer; and Rise, a premium rice lager. With these diverse options, festival-goers will find the perfect brew to enhance their musical journey.  

2. The Evolution of NH7 Weekender 

Since its launch in 2011, NH7 Weekender has cemented its place as India’s most beloved music festival, offering an eclectic mix of genres that span indie, electronic, pop, and metal. Over the years, it has grown into a cultural phenomenon, bringing people together to celebrate creativity, music, and community. The 15th edition promises to continue this legacy, adding new layers of excitement with its collaboration with Bira 91.  

3. A Shared Vision of Creativity  

Rohit Pillai, Director of Product and Growth at Bira 91, expressed excitement about the partnership, calling it a perfect fit. He emphasized that both Bira 91 and NH7 Weekender share a passion for celebrating creativity, unforgettable experiences, and vibrant culture. By joining forces, they aim to take the music festival experience to new heights for fans of music, art, and craft beer.  

Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, echoed this sentiment. He highlighted that the collaboration marks a significant milestone for NH7 Weekender, as it’s the first time a beer brand has been an official partner. He stated that Bira 91’s innovative and diverse beer offerings align perfectly with the festival’s mission to deliver a multifaceted cultural experience.  

4. A Lineup to Remember  

The 15th edition of NH7 Weekender boasts a star-studded lineup featuring both international and homegrown talent. Grammy-nominated artist Jorja Smith will make her highly anticipated India debut, bringing her soulful sound to the festival. Audiences can also look forward to performances by Usha Uthup, Raftaar, King, Amit Trivedi, and emerging acts like DJ Kayan and Chaar Diwaari. International stars such as DJ Craze, Jarreau Vandal, and Oliver Cronin will add a dynamic mix of electronic beats, pop, hip-hop, and soul, ensuring there’s something for everyone.  

5. A Celebration of Music and Beer
 
This year’s NH7 Weekender promises to be a landmark event, blending exceptional music with the bold flavors of Bira 91. Whether fans are grooving to chart-topping hits or exploring the vibrant festival vibes, this collaboration ensures an unforgettable experience for all.