Carat India, part of the dentsu network, has been awarded the television media mandate for Waaree Energies Limited, with a mission to enhance the company’s brand visibility nationwide.

In this partnership, Carat will exclusively manage Waaree Energies’ television media strategy across India. Additionally, Carat will offer strategic planning and purchasing services for other traditional media, including print, radio, and digital channels. Posterscope, dentsu’s specialist in out-of-home (OOH) advertising, will handle the OOH media tasks. Carat’s data-driven approach aims to significantly boost Waaree Energies’ presence across multiple media platforms.

Nilesh Malani, Chief Marketing Officer of Waaree Energies Limited, highlighted the strategic rationale behind selecting Carat as their media partner. “Choosing Carat is integral to our objective of amplifying our brand’s influence and supporting sustainable progress in India. We are confident in Carat India’s capability to develop creative and visually impactful campaigns that will engage our target audience, furthering our commitment to advancing the clean energy transition and fostering a greener future.”

Anita Kotwani, CEO of Media, South Asia at dentsu, shared her excitement about the new partnership. “We are privileged to collaborate with Waaree Energies Limited and contribute to their growth journey in India. This partnership represents a key alignment of our expertise with Waaree Energies Limited's vision and ambition. Together, we aim to reach significant milestones and drive growth, emphasizing our dedication to excellence in every facet of our collaboration.”

Sanchayeeta Verma, CEO of Carat India, also expressed her enthusiasm. “Waaree Energies Limited, as one of India’s top manufacturers of solar PV modules and a global leader, plays a vital role in India’s path to net zero emissions. At Carat, we are strongly committed to this mission, which aligns with dentsu’s Business to Business to Society (B2B2S) goals. We believe our expertise will be crucial in helping Waaree Energies realize its vision of delivering affordable sustainable energy solutions. We are thrilled to be appointed as ‘Partners on Record’ for Waaree Energies Limited.”

This collaboration underscores Waaree Energies Limited’s dedication to sustainability and its mission to contribute to a cleaner, greener future.