“VI” the newly branded Vodafone-Idea logo is all set to reinvent itself to make its mark among the customers, which it had lost post-JIO entry in Telecom. The company has signed an agreement as co-sponsor with Dream-11 for IPL this year. Though, the company has not disclosed the amount it is paying for the co-sponsorship.
Vodafone when 2 years back merged with Idea had 45 Crores mobile users which came down to mere ~25 Crores a few months back. The falling user base and AGR dues have impacted the revenue of the company badly. Now with relief from AGR dues and news floating around the possible funding from Verizon and Amazon has given the hope to gain the lost traction among customers.
Now, working with IPL as co-sponsor, the “VI” is hoping to increase brand awareness and to increase confidence among users. Lately, due to bad news falling in the market for “VI”, the users were losing faith even to the extent that whether the company will survive or not.
We at UnlistedZone believe that Indian Telecom sectors need healthy competition, good network, good data speed, etc. and to achieve that perennial existence of Vodafone is required.