Scapic, an augmented realty startup in e-commerce, has been acquired by Flipkart Group.  Scapic is a one-stop shop for all the high converting 3D & AR product visuals. What is Augmented Realty in e-commerce? We mostly shop online via Amazon, Flipkart etc by seeing the product details which are static in nature. Just imagine if we can able to see the details of all the e-commerce items online almost similar to what we see in brick and mortar shops. Then it would be a great immersive experience for the users and to make this a realty, Scapic, an AR startup, has made a software for the same. The software gives customers a 360° view of the item on the product display page and increase customer engagement and help in increase of sales. Below are the images taken from company website to know how it works.  [video width="1260" height="720" mp4="https://unlistedzone.com/storage/knowledge-logo/5f0873ec02dcd876847b492d_main-transcode.mp4"][/video]   [video width="356" height="720" mp4="https://unlistedzone.com/storage/knowledge-logo/5f355b8ba224a3e583f5dc78_videothreed-transcode.mp4"][/video] Flipkart added that it has been working to enhance consumer experience across multiple investments that include strengthening its technological capabilities. This push has also been accelerated by the change in consumer behaviour and an increased online adoption. As per company. the camera is the next frontier for commerce. Augmented Reality is the next frontier for the camera. Wearables are the next frontier for AR.