Lava Mobile has recently launched a smart fit-band called BeFit at special price of Rs.2299. The customer can purchase the fit band either from Flipkart or directly by visiting the company website. Lava Mobile is targeting the youth with this fit-band which has all the modern features like tracking all day activities, receive SMS, Calls and Emails, measure heart rate, temperature, and Oxygen level etc. Lava BeFit has 7 days long battery life, continuous heart rate monitor, GPS based activity tracker, auto sleep tracker apart from regular features like notifications alert and phone finder.
Lava Mobile beneficiary of PLI Scheme
The recent PLI scheme floated by Indian government under which Lava has got the contract to manufacture electronics items in India will definitely push Lava to come with more such new products in future as well. They already have made a plan to invest Rs.800 crores for enhancing manufacturing capabilities. This will not only increase the presence of Lava Mobiles in the Indian market but also increase its sales and profitability.
About Lava Mobile
Lava International Limited is an Indian multi-national company in the Mobile Handset industry. The company was founded in 2009 as an offshoot of a telecommunication venture by Hari Om Rai, Sunil Bhalla, Shailendra Nath Rai, and Vishal Sehgal. It is headquartered in Noida, India, and has overseas operations in Thailand, Nepal, Bangladesh, Sri-Lanka, Indonesia, Mexico, and the Middle East. The company started its Africa operations by launching its product in Egypt in 2016. The company is present in more than 11 countries and it’s business spans over India, South East Asia, Middle East, North America. It is a market leader in several countries being 4th largest in India, 2nd largest in Thailand, 3rd largest in Sri Lanka and 5th largest in Bangladesh. It is currently in the works to expand it’s presence in the continent of Africa.
Revenues of Lava Mobile
| Particulars(in Crores) |
Mar-16 |
Mar-17 |
Mar-18 |
Mar-19 |
Mar-20 |
| Revenue |
7,272 |
5,940 |
4,810 |
5,108 |
5264 |
| COGS |
3,308 |
3,134 |
2,672 |
3,353 |
1130 |
| Stock in Trade |
2,456 |
1,232 |
976 |
863 |
3204 |
| Employee Cost |
291 |
423 |
460 |
323 |
199 |
| Other Expense |
786 |
872 |
547 |
407 |
548 |
| EBITDA |
430 |
279 |
155 |
163 |
183 |
| OPM |
5.92% |
4.70% |
3.23% |
3.19% |
3.48% |
| Other Income |
23 |
39 |
22 |
3 |
5 |
| Interest Cost |
41 |
48 |
15 |
42 |
25 |
| Depreciation |
34 |
41 |
75 |
41 |
33 |
| Profit before tax |
376 |
229 |
88.3 |
81.5 |
130 |
| Tax |
110.9 |
70.1 |
33.1 |
8 |
18 |
| Net Profit |
267 |
159 |
55 |
73 |
107 |
