Domestic smartphone maker Lava is planning to expand its 5G portfolio and launch two more 5G smartphones this year. The brand is closely coordinating with telecom operators also to ensure our devices deliver the right 5G network experience to consumers.
We are planning to grow our market share 5X this year in low end smartphones. We have reach of 120k outlets and partnering with online platforms to ensure the right distribution of products. We will bring innovative products even in this segment powered by the Design Team. Indian Government’s PLI scheme for Indian brands will power this growth in low end smartphones,” Tejinder Singh, Product Head at Lava International said.
The company currently has a production capacity of 50 million devices annually, of which 70% is consumed locally and the rest 30% is exported. The brand admits a challenge in the supply chain of smartphones, which will continue this year but will ease in the second half of year.
The company earlier launched Lava Agni 5G which was powered by 6 nm MediaTek 810 chipset. According to the firm, the initial roll out of the 5G in the country will be limited to cities and with time the technology will be further relevant for areas like smart agriculture, telemedicine.
Meanwhile, Lava International recently acquired Latin American handset brand China Bird CentroAmerica S.A to expand its presence in the Latin American market