The Indian Premier League (IPL) season sees a surge in travel demand to match venues, with ixigo reporting a 20-25% increase. Fans flock to cities like Mumbai, Bangalore, Kolkata, Hyderabad, and Chennai, booking flights and hotels last-minute despite higher fares.

Specific matches, such as RCB vs. CSK in Chennai and LSG vs. GT in Lucknow, witness notable spikes in flight searches. Bangalore, Kolkata, Hyderabad, and Chennai are the top host cities experiencing heightened interest.

The IPL's global appeal attracts fans from around the world, contributing to increased online searches and travel bookings. ixigo capitalizes on the frenzy with user-friendly booking platforms, dynamic pricing models, and agile marketing strategies, facilitating seamless travel experiences.

This surge in travel demand underscores the IPL's status as a cultural phenomenon that transcends borders, with ixigo playing a pivotal role in meeting fans' travel needs and driving business growth.