As per source from ET, the Bira Beer is planning to launch 40-50 limited beer options in the next one year. They are planning to launch one new beer every week from its newest brewery in Mysore. Bira will be completing its five-year journey in 2020.
The plan of the company is to have feedback of customers after every release so that as per demand more production of the popular beer can be done. For all this to happen successfully, Bira will rely on its team of brewmasters stationed at each of its four breweries to come up with the new limited release beers. The company’s team of 24 brewers, along with a similarly sized quality assurance team will drive the ambitious program that the company’s release cycle hinges on.
The company in the last 1-2 years has doubled its market share riding on the capacity which has grown from 4-5 million cases to 20 million cases.
We at UnlistedZone feel that, if this model of bringing new beer very weekend gets a good response from customers, the Bira will definitely take a big stride in the Indian liquor market in the coming years and profitability at the bottom line will follow soon.