Bira 91’s ₹100 Cr Rights Issue: Turnaround Story or Trouble Brewing?

India’s most iconic craft beer brand, Bira 91, is in the middle of a high-stakes transformation. From shutting down its largest brewery to launching a ₹100 Cr rights issue at a steep discount—2025 has tested Bira’s resilience.

In this video, we break down:

What triggered the capital raise

The financial cracks behind the scenes

Strategic shifts to cut costs and drive growth

The big bets on UP, compliance, and fundraising

Is this the beginning of a bold turnaround—or a warning sign for investors in India’s unlisted market?