BIRA 91, India’s leading craft beer brand, has just launched its first-ever Taproom in Mumbai. Located in the bustling Santa Cruz area, this marks the eighth Taproom for BIRA 91 and the sixth city to join its growing network of beer lovers across the country. The Mumbai Taproom is designed to offer beer enthusiasts a wide array of craft beers, brewed with premium ingredients and a commitment to bold, flavorful craftsmanship.
Founder’s Vision for Mumbai
Speaking on the exciting launch, Ankur Jain, the Founder and CEO of BIRA 91, expressed his enthusiasm for bringing the brand to Mumbai. “Mumbai is a city that thrives on energy, diversity, and a love for innovation. Our Taproom is meant to not only highlight our range of craft beers but also to provide a welcoming space where people can connect over their shared passion for exceptional beer,” Jain shared. The Mumbai Taproom is a significant part of the brand’s ongoing expansion, and BIRA 91 is eager to introduce its eighth location to the vibrant Mumbai community.
The Role of Food in the Taproom Experience
Along with an extensive range of beers on tap, the Mumbai Taproom will offer an exclusive food menu crafted by renowned Celebrity Chef Vicky Ratnani. A proud Mumbaiker himself, Chef Ratnani has designed a menu that perfectly complements BIRA 91’s distinctive brews. “At our Taprooms, we believe in pairing exceptional beers with equally exceptional food,” said Rahul Singh, Senior Vice President of BIRA 91’s Pubs Vertical. The menu is a blend of bold flavors and local culinary influences, creating a dining experience that resonates with Mumbai’s diverse food culture.
BIRA 91’s Broader Expansion Strategy
The opening of the Mumbai Taproom is a part of BIRA 91’s larger mission to grow the craft beer culture in India. With Taprooms already established in cities like Ludhiana, Mohali, Delhi, Gurgaon, and Bengaluru, the brand’s expansion into Mumbai underscores its commitment to making unique beer experiences accessible across the country. The latest Taproom is set to be a popular destination for both locals and visitors, adding to Mumbai’s ever-evolving food and beverage scene.