Once India’s coolest craft beer brand, Bira 91 is now struggling with a massive financial crisis — all because of one small legal mistake! From losing ₹80 crore worth of beer to delayed salaries and halted investments by giants like BlackRock, the company’s troubles run deep. Watch how a simple name change led to revenue drops, plant shutdowns, and a major shift to an asset-light strategy.
Once India’s coolest craft beer brand, Bira 91 is now struggling with a massive financial crisis — all because of one small legal mistake! From losing ₹80 crore worth of beer to delayed salaries and halted investments by giants like BlackRock, the company’s troubles run deep. Watch how a simple name change led to revenue drops, plant shutdowns, and a major shift to an asset-light strategy.