If you are born in the ’80s and ’90s and grew up in India, you have plenty of things which make your childhood memories so special and one of them is the jingle you heard or seen “Mango Frooti, Fresh and Juicy” during every TV commercial or on any other print media ad. Sipping the extracts of mango juice in a green and yellow color Tetra Pak of Frooti is among one of the sweetest memories of our grown-up days. Parle Agro, a well-known and homegrown FMCG in the wide range of food and like Parle biscuits, Frooti, Appy Fizz, etc. that have been enjoyed not only in India but everywhere across the World. Today Parle Agro is among one of the most trusted brands for the consumers in its segments. The Indian food and beverage company, giving cutthroat competition to global giants like  PepsiCo and Coca-Cola, the brands which have been popular throughout the world, penetrating almost every household on the planet. Foundation and Roots Parle Agro, a domestic leader company, was established in 1984. Parle Agro and Parle Products are sister concerns. Mumbai's well-known Chauhan family established the roots of Parle Products in 1929. The family, based out of Vile Parle, Mumbai (then Bombay) later divided the business into three separate and non-competing business entities, namely Parle Products (in the 1950s) which was led by Vijay, Sharad, and Raj Chauhan (brands like Parle-G, 20-20, Milkshakti, Melody, Mango Bite, Poppins). The second segment was Parle Agro (in the 1960s), led by Prakash Chauhan and his daughters Schauna and Nadia (owning brands like Frooti, Appy, and Bailey) Parle Bisleri, in the 1970s was led by Ramesh Chauhan. Each product is organic in nature. The millennials are very much familiar with the jingle, which later became the tagline for frooti- "Mango Frooti, Fresh and Juicy", thanks to commercial television, which was on boom during that era. Sipping the extracts of mango juice in a green and yellow color Tetra Pak of Frooti is among one of the sweetest memories of their growing-up days. Today Parle Agro is among one of the most trusted brands for the consumers in FMCG products. They are the largest Indian food and beverage company and a well-established name in the world. Evolution of Parle Agro Since its inception in 1984, Parle Agro started its operations with Prakash Chauhan in command with his two daughters, Schauna and Nadia- joining the business too. Both of the female talents were highly skilled but could be distinguished from each other on the basis of ability, education, and interest. However, the duo drove the same vision and mission of making Parle a huge success. The daughters due of Chauhan were inducted into the business at early stages They began to live, eat, dream and breathe Parle agro. Discussion elevated them from family dinner tables to the company board. Schauna joined the company in 2002, and Nadia followed in her footsteps entering in 2006. Their father, Prakash Chauhan, had defined clear roles for them in the business. Schauna became the CEO of the company, taking charge of operational execution. On the other hand, Nadia was pushed as joint managing director and chief marketing officer at Parle Agro. A step ahead Being a market leader, Parle Agro has become synonymous with being first. It took the first mover's advantage as the Frooti in Tetra pack, the Launch of apple nectar, Appy, and Introducing Appy Fizz- the sparkling apple juice. Today, the company has diversified into various areas like confectionery, fruit juices, and baked snacks, and rapidly expanding its presence throughout the globe in about two dozen countries. A very few FMCG have seen this kind of success with the launch like Parlé Agro has with its packaged fruit drink, Appy Fizz, which not only creates this segment itself but also dominated it with a steep growth of 70% and a compound annual growth rate of 36% over the past four years. In 2018, its power brand Frooti grossed a revenue of Rs 22,000 million, and Appy clocked sales of Rs 7,000 million. Frooti is growing at a pace of 25% and aims to be doubled in the next 2-3 years. The success fizz of Appy Appy Fizz is a testimony of success in itself. Launched in 2005, a non-compete with Coke for a certain amount of time and then they made a comeback carbonated beverages. The idea was not to do it with another cola. This led to a series of experiments, innovations and launched Appy Fizz. Parle created packaged apple juice, which was not available as a category or a product then. Appy was a top-notch innovation, in terms of technology and manufacturing, which took its time to settle down. Today it is among the fastest-growing beverage brands and a favorite among noncola lovers. According to a report of Fortune India, which attributes to Nadia, said that the category did not exist earlier and the company was a numero uno player in the fruit beverage segment. Thus everyone wanted a product similar to frooti. Immediately after Parle kicked off with Appy, Coca-Cola, and Pepsico, both tried their hands in their own sparkling fruit-based brands. Both followed the suit but failed. Even Dabur also tried, but that lasted only six months maximum. And of course a whole host of local brands- there are more than hundreds of products that have got exactly app's branding and bottle design. It is a great sign to measure success. Initially started as a product, focused on the top segment of the outlets as it was a premium then. However, the company's success comes with a caution to grow leaps and bounds. But today, appy has its own market in urban, semi-urban, and rural markets, featured as one of the country’s fastest-growing brands in its category. It still has tremendous potential. Business verticals and facilities Parle Agro also has a dozen beverage manufacturing facilities and 56 bottling plants for bottled water brand 'Bailey' in Maharashtra, Gujarat, Haryana, Karnataka, Uttar Pradesh, Madhya Pradesh, Odisha, Uttrakhand, Chhattisgarh, and others. It operates under three major business verticals as Beverages(including fruit drinks, nectars, juice, sparkling drinks) Water (packaged drinking water) and Food products (Hippo, toffee, buttercup products, biscuits). Beverage can be pointed out as the cash cow of the company, which contributes more than three-fourth of the company's revenue. The company has a solid network of more than 1.2 million outlets across the country. Moving with this aggressive growth strategy, the company is aiming to significantly increase distribution and penetration of these two super brands, Appy Fizz and Frooti, and promote sales with innovative packaging, and aggressive pricing. Looking at the Future: Parle Agro has been dominating the fruit drinks category in the country for more than about four decades and has always been led by innovations, announcing its diversification into the Dairy Category. The move is driven by years of devoted in-depth research and development (R&D), comprehensive investment in contemporary and innovative technologies to build a vigorous dairy infrastructure and introduce new and unique products for the Indian market. They are set to dynamically transform the dairy spectrum in India with innovations and new consumer experiences that haven’t existed in the category before. They are testing waters, entering into the dairy segment with a high quality and premium range of flavored milk products 'SMOODH'. This is the only Indian brand in this category that comes at a ticket size, as small as Rs 10 for an 85 ml pack. The company has a number of variants like chocolate, toffee, caramel, coffee, and others. The flavored milk market in India is estimated at around Rs 80,000 million and Parle Agro expects to grow to Rs 5,000 million in the next four to five years.