Gaming all around the world is a part of everyone’s life for adding entertainment. The gaming over the history of mankind remains an integral part of whether someone playing as a child or adult. Gaming is always considered a leisure activity and hardly considered a serious business for making money. However, over the last 5-10 years, gaming startups are getting a lot of attention from the investor community. The likes of Dream 11 getting Unicorn status¬- a startup having a valuation of more than $1Bilion, the gaming platforms are in hot demand. And over the top, the gaming companies who are in the field of Virtual Reality (VR)/Augmented Reality (AR)/Mixed Reality (MR) are getting more value for the completely new kind of experience they give to the users. In the field of VR/AR, a company was formed in the year 2012 called Smaaash.
Launched in 2012, SMAAASH is one of India’s gaming and entertainment centers that marry sports, virtual reality, music, and dining into an immersive, evolved, interactive, and innovative social experience for family, friends, and children alike.
It was founded by a film director, Shripal Morakhia, who is renowned in the field of sports simulation technology and proprietary gamification technologies such as a unique twilight bowling zone, motor racing, and bike racing simulators and the go-karting tracks.
The master blaster Sachin Tendulkar and Star India are also associated with the company.
So, Smaaash basically provides a platform/arena where you can come, play games, listen to good music, and have an excellent dining experience.
Business Model of Smaaash
Understanding the business model of any company is the pre-requisite of the investment. Let us do that!
Smaaash has entertainment centers in many big cities in India. The company has operations in the following cities. Apart from this they also have one center in the USA.
• Mumbai- Kamala Mills
• Navi Mumbai
• Korum Mall
• Mumbai – R City Mall
• Gurgaon Cyber Hub
• Gurgaon Sec-29
• Bangalore -1 MG Mall
• Bengaluru – Phoenix Marketcity
• Hyderabad – Inorbit Mall
• Hyderabad – Forum Mall
• Hyderabad – 36 Jubilee Hills
• Hyderabad – City Center
• Hyderabad – 6 Mall
• Pune- Phoenix MarketCity
• Pune- Amanora
• Gurgaon Pitstop Brewpub & Bowling
In these entertainment centers, one can play games, enjoy food and organize parties.
Weekdays charges- 20 Minutes Rs 650
Weekend charges – 20 Minutes Rs 750.
2. Twilight Bowling
Weekdays charges- Rs 300
Weekend charges – Rs 450.
3. Dance off
Weekdays charges- Rs 150
Weekend charges – Rs 150
4. Art of Attacks
Weekdays charges- Rs 200
Weekend charges – Rs 200
Like that they have many other games to play in the arena and one of the sources of revenue.
B. Host a party
In the arena, one can throw the party for different occasions. You will get a large number of options for food and drink so that the complete experience of the party can be availed.
• Birthday Party
• Pre Wedding Party
• Corporate Party
• Team Building Events
• Kids Birthday Party
C. Apart from this Smaaash also own following properties apart from above entertainment centers
Smaaash Entertainment runs its restaurant and brewpub in Mumbai with huge 10K Square feet of space. They claim to make all the food in the restaurant from organic or locally sourced vegetables. It is also having a fascinating rooftop bar.
2. 18.99 Latitude Banquet
It is a banquet hall situated in lower parel having a capacity of 900 people.
3. Smaaash Labs
Smaaash Labs, a fully equipped research and development center, where all the amazing Smaaash games are conceptualized, developed, and tested. Based on the latest gaming breakthroughs and technologies, Smaaash Labs produces the world’s finest Virtual Reality and sports-related games that are bound to attract every gamer’s fancy.
Focusing primarily on innovation and immersive experiences, Smaaash Labs houses some of the best engineers and designers. The games developed at Smaaash Labs are leading immersive games in the industry. Smaaash is one of the first ones in Asia to deploy Virtual Reality technology at multiple locations. The company proudly announces that their games from every category, Virtual Reality, Sports, and Thrill, have all been well received by the audiences. These attractions have already brought a smile on more than 1 million customers in India & the US.
4. Pub Exchanges
Through this, they run Pubs in major cities such as Delhi, Mumbai, Gurgaon, B’lore, etc.
Funding in Smaaash Entertainment
In the first round of funding, it has raised ~115 Crores from Ahaholdings, Brand Capital, FidelisWorld in the Series-A funding.
Raised ~75 Crores from Ahaholdings Piramal Group, Ahaholdings, Brand Capital, FidelisWorld in the Series-B funding. In the same year, it has raised 19.72 Crores in Venture debt.
Raised ~283 Crores in debt from Edelweiss Financial Services- Funds will primarily be used for overseas expansion of the business and acquisitions. Raised ~100 Crores from Sixth Sense Ventures, L N Bangur Group, Pankaj K Agarwal, Ritesh K Agarwal, and others. Again Raised 113 Crores in debt from Edelweiss Financial Services.
Raised ~41 Crores from angel investors Ravi Modi, Lakshmi Narayanan, and others, by issuing 1,06,05,350 preference shares of INR 10 each at a premium of INR 27.92.
|Total Available Shares:||10000|
|Face Value:||₹ 10 Per Equity Share|
|Name of the shareholders||No. of shares||% of shareholdings|
|AHA Holdings Private Limited||81466956||42.83%|
|Mrs. Kalpana Morakhia||1||0%|
|Mrs. Saroj Patel||1895481||1%|
|Bennett, Coleman, and Company limited||5712195||3%|
|FW Metis Limited||71028809||37.34%|
|I-am Capital Acquisition Company||294360||0.15%|
|Sources of Funds|
|Share Application money||4600||0||0||0||0||0|
|Long- Term Debt||437||1,492||8,312||16,801||17,544||10,156|
|Application of Funds|
|Stock in Trade||0||670||59||1,164||3,049||568|
|Profit before tax||-1,404||-1,913||-2,602||-3,411||-5,656||-9,417|
|Share of Associates||0||0||0||0||0||0|
|EPS in Rs||-6.74||-1.95||-2.27||-2.14||-2.18||-5.54|
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