Smaaash Entertainment Unlisted Shares

Gaming all around the world is a part of everyone’s life for adding entertainment. The gaming over the history of mankind remains an integral part of whether someone playing as a child or adult. Gaming is always considered a leisure activity and hardly considered a serious business for making money. However, over the last 5-10 years, gaming startups are getting a lot of attention from the investor community. The likes of Dream 11 getting Unicorn status¬- a startup having a valuation of more than $1Bilion, the gaming platforms are in hot demand. And over the top, the gaming companies who are in the field of Virtual Reality (VR)/Augmented Reality (AR)/Mixed Reality (MR) are getting more value for the completely new kind of experience they give to the users. In the field of VR/AR, a company was formed in the year 2012 called Smaaash.

Launched in 2012, SMAAASH is one of India’s gaming and entertainment centers that marry sports, virtual reality, music, and dining into an immersive, evolved, interactive, and innovative social experience for family, friends, and children alike.

It was founded by a film director, Shripal Morakhia, who is renowned in the field of sports simulation technology and proprietary gamification technologies such as a unique twilight bowling zone, motor racing, and bike racing simulators and the go-karting tracks.

The master blaster Sachin Tendulkar and Star India are also associated with the company.

So, Smaaash basically provides a platform/arena where you can come, play games, listen to good music, and have an excellent dining experience.

Business Model of Smaaash
Understanding the business model of any company is the pre-requisite of the investment. Let us do that!

Smaaash has entertainment centers in many big cities in India. The company has operations in the following cities. Apart from this they also have one center in the USA.

• Mumbai- Kamala Mills
• Navi Mumbai
• Korum Mall
• Mumbai – R City Mall
• Gurgaon Cyber Hub
• Noida
• Gurgaon Sec-29
• Bangalore -1 MG Mall
• Bengaluru – Phoenix Marketcity
• Hyderabad – Inorbit Mall
• Hyderabad – Forum Mall
• Hyderabad – 36 Jubilee Hills
• Hyderabad – City Center
• Hyderabad – 6 Mall
• Ludhiana
• Chandigarh
• Amritsar
• Jalandhar
• Pune- Phoenix MarketCity
• Pune- Amanora
• Indore
• Bhopal
• Gwalior
• Jaipur
• Jamshedpur
• Raipur
• Madurai
• Mangalore
• Mysore
• Vijayawada
• Siliguri
• Delhi
• Gurgaon Pitstop Brewpub & Bowling

In these entertainment centers, one can play games, enjoy food and organize parties.
A.Games

1. Cricket

Weekdays charges- 20 Minutes Rs 650

Weekend charges – 20 Minutes Rs 750.

2. Twilight Bowling

Weekdays charges- Rs 300

Weekend charges – Rs 450.

3. Dance off
Weekdays charges- Rs 150
Weekend charges – Rs 150

4. Art of Attacks

Weekdays charges- Rs 200
Weekend charges – Rs 200

Like that they have many other games to play in the arena and one of the sources of revenue.

B. Host a party

In the arena, one can throw the party for different occasions. You will get a large number of options for food and drink so that the complete experience of the party can be availed.
• Birthday Party
• Pre Wedding Party
• Corporate Party
• Team Building Events
• Kids Birthday Party

You can click the this link and get to know the entertainment offered by the Noida center.

C. Apart from this Smaaash also own following properties apart from above entertainment centers

1. Verbena
Smaaash Entertainment runs its restaurant and brewpub in Mumbai with huge 10K Square feet of space. They claim to make all the food in the restaurant from organic or locally sourced vegetables. It is also having a fascinating rooftop bar.

2. 18.99 Latitude Banquet

It is a banquet hall situated in lower parel having a capacity of 900 people.

3. Smaaash Labs

Smaaash Labs, a fully equipped research and development center, where all the amazing Smaaash games are conceptualized, developed, and tested. Based on the latest gaming breakthroughs and technologies, Smaaash Labs produces the world’s finest Virtual Reality and sports-related games that are bound to attract every gamer’s fancy.

Focusing primarily on innovation and immersive experiences, Smaaash Labs houses some of the best engineers and designers. The games developed at Smaaash Labs are leading immersive games in the industry. Smaaash is one of the first ones in Asia to deploy Virtual Reality technology at multiple locations. The company proudly announces that their games from every category, Virtual Reality, Sports, and Thrill, have all been well received by the audiences. These attractions have already brought a smile on more than 1 million customers in India & the US.

4. Pub Exchanges
Through this, they run Pubs in major cities such as Delhi, Mumbai, Gurgaon, B’lore, etc.

Funding in Smaaash Entertainment

2014
In the first round of funding, it has raised ~115 Crores from Ahaholdings, Brand Capital, FidelisWorld in the Series-A funding.

2016
Raised ~75 Crores from Ahaholdings Piramal Group, Ahaholdings, Brand Capital, FidelisWorld in the Series-B funding. In the same year, it has raised 19.72 Crores in Venture debt.

2017
Raised ~283 Crores in debt from Edelweiss Financial Services- Funds will primarily be used for overseas expansion of the business and acquisitions. Raised ~100 Crores from Sixth Sense Ventures, L N Bangur Group, Pankaj K Agarwal, Ritesh K Agarwal, and others. Again Raised 113 Crores in debt from Edelweiss Financial Services.

2018
Raised ~41 Crores from angel investors Ravi Modi, Lakshmi Narayanan, and others, by issuing 1,06,05,350 preference shares of INR 10 each at a premium of INR 27.92.

Smaaash Entertainment Unlisted Shares Details:

Total Available Shares:	10000
Face Value:	₹ 10 Per Equity Share
ISIN:	INE433N03063
Lot Size:	1000 Shares
Current Unlisted Share Price:	₹ Best in Industry Per Equity Share

Shareholding Pattern:

Shareholding Pattern as on 31.03.2019

Name of the shareholders	No. of shares	% of shareholdings
AHA Holdings Private Limited	81466956	42.83%
Mrs. Kalpana Morakhia	1	0%
Mrs. Saroj Patel	1895481	1%
Sachin Tendulkar	8000000	4.21%
Bennett, Coleman, and Company limited	5712195	3%
FW Metis Limited	71028809	37.34%
Mitesh Gowani	21821451	11.47%
I-am Capital Acquisition Company	294360	0.15%
	190219253	100%

Financials of Smaaash Entertainment Unlisted Shares:

Balance Sheet

Particulars(in Lacs)	Mar-14	Mar-15	Mar-16	Mar-17	Mar-18	Mar-19
Sources of Funds
Share Capital	2000	9599.44	11484	15951	18573.5	19021.9
Reserves	-3,407	-1,487	-4,125	-7,887	1,806	-5,402
Share Application money	4600	0	0	0	0	0
Long- Term Debt	437	1,492	8,312	16,801	17,544	10,156
Short-Term Debt	0	0	805	1,124	2,065	2,471
Trade payable	528	269	893	1,334.0	2,286	3,580
OtherLiability	1,755	732	1,865	2,467	15,979	29,669
Total Liabilities	6,005	10,605	19,234	29,790	58,254	59,496
Application of Funds
Fixed Assets	2602	2622	8469	18560	32,422	33,720
CWIP	9	1,881	3,129	2,028	1,826	2,936
Investments	0	2	640	263	64	65
Trade receivables	61	159	159	265	1,779	3,429
Inventories	75	223	404	755	1,605	1,766
Other Assets	3,260	5,669	6,433	7,919	20,557	17,759
Total Assets	6,005	10,605	19,234	29,790	58,253	59,496

P&L

Particulars(in Lakhs)	Mar-14	Mar-15	Mar-16	Mar-17	Mar-18	Mar-19
Revenue	2,475	3,949	5,588	11,556	21,397	28,480
COGS	296	404	779	1,423	2,248	3,957
Stock in Trade	0	670	59	1,164	3,049	568
Employee Cost	410	818	1,515	2,399	3,853	4,495
Other Expense	2,013	3,134	3,711	4,836	8,102	14,079
EBITDA	-244	-1,077	-476	1,734	4,145	5,381
OPM	-9.86%	-27.27%	-8.52%	15.01%	19.37%	18.89%
Other Income	49	617	405	266	65	372
Interest Cost	152	235	868	2,409	4,331	6,820
Depreciation	1057	1218	1,663	3,002	5,535	6,969
Exceptional Item	0	0	0	0	0	0
Profit before tax	-1,404	-1,913	-2,602	-3,411	-5,656	-9,417
Tax	-56	-40	0	-1.88	-1606	1130
Share of Associates	0	0	0	0	0	0
Net Profit	-1,347	-1,872	-2,602	-3,413	-4,050	-10,547
NPM	-54.42%	-47.40%	-46.56%	-29.53%	-18.93%	-37.03%
Shares	200.0	959.9	1,148.40	1,595.10	1,857.35	1,902.19
EPS in Rs	-6.74	-1.95	-2.27	-2.14	-2.18	-5.54

Smaaash Annual Report 2015 Smaaash Annual Report 2016 Smaaash Annual Report 2017 Smaaash Annual Report 2018 Smaaash Annual Report 2019

Frequently Asked Questions:

Please find below the procedure for buying Smaaash Entertainment Unlisted Shares at UnlistedZone.

1. You confirm booking of Smaaash Entertainment Unlisted Shares with us at a trading price.
2. You provide your client master report (ask the broker if not available) along with PAN Card and Cancelled Cheque in case you are not transferring funds from the bank account as mentioned in the CMR Copy. These are KYC documents required as per SEBI regulations.
3. We will provide the bank details.
4. You need to transfer funds in that account.
5. Payment has to be done in RTGS/NEFT/IMPS CHEQUE TRANSFER. No CASH DEPOSIT.
6. Payment has to be done from the same account in which shares are to be credited.
7. We will transfer the shares in 24 hours if funds are credited before 2 pm.

Important Note: Please note that the lock-in period for selling Smaaash Entertainment Unlisted Shares is 6 months after listing. Hence you can’t sell Smaaash Entertainment Unlisted Shares which you bought in Pre-IPO for 6 months after its listing. i.e. You can sell it only after 6 months calculated from the listing date. For any queries, please contact us at sales@unlistedzone.com

Please find below the procedure for selling Smaaash Entertainment Unlisted Shares at UnlistedZone.

1. We will confirm our buying price of Smaaash Entertainment Unlisted Shares.
2. We will give you our client master report and you will transfer the Smaaash Entertainment Unlisted Shares to our demat account.
3. We will ask for bank details of yours once the Smaaash Entertainment Unlisted Shares are received in our demat account..
4. We will transfer the funds in your bank account within 24 hrs of receiving the Smaaash Entertainment Unlisted Shares.
5. Payment will be made in RTGS / NEFT / CHEQUE TRANSFER/IMPS. No CASH DEPOSIT.
6. Payment will be given in the same account which is linked to demat account or you need to provide the cancelled cheque shows your name to verify. As per SEBI regulations, the transfer of funds in the third party account is not legal and our policy refrain us from doing so.

Note: The price at which we are buying the share is fixed for 3 days. If you cant sell your stock within 3 days, then the price of that day will be applicable when we receive shares in our demat.

Lock-in period of Smaaash Entertainment Unlisted Shares depends upon category of investors.

1. Venture Capital Funds or Alternate Investment Fund of Category -I or II, or Foreign Venture Capital Investor - lock-in Period of 6 months from the date of acquisition of Smaaash Entertainment Unlisted Shares.
2. Other Investors (include Retail, HNIs or Body Corporate) lock-in Period of 6 months from the date of listing of IPO of Smaaash Entertainment Unlisted Shares.

This new SEBI rule was introduced in the month of August-2021, wherein the SEBI has reduced the lock-in period previously from 1 year to 6 months to encourage more and more funds to be invested in startups which are going to public or IPO in near future. Reduction of lock-in is seen as big step and after that many PMS funds are advising their clients to invest in Pre-IPO shares to get the benefit of early stage investment.

DIS - Delivery Instruction Slip is the way through which an investor can sell or transfer the Smaaash Entertainment Unlisted Shares from his/her demat account to any other demat account. There are two Types of DIS Slip.

1. Offline-DIS - This is an offline mode of transfer of shares wherein the investors needs to fill DIS form and give it to their broker for transferring the shares. Following are the fields which are required to be filled.
- a. ISIN number of Smaaash Entertainment Unlisted Shares.
- b. Name of Smaaash Entertainment Unlisted Shares
- c. Quantity of Smaaash Entertainment Unlisted Shares
- d. Cosideration Amount
- e. Target DP ID and Client ID
- f. Annexure
2. Online DIS - Some of the broker these days gives facility of transferring the Smaaash Entertainment Unlisted Shares via online DIS. So, please check with your broker whether such facility is available or not. For example: Angel Broking proivdes the facility of Online-DIS from its platform. As an investor he/she simply needs to add a beneficiary into it and send the Smaaash Entertainment Unlisted Shares by filling the details similar to Ofline-DIS.

Read our article to understand more about this. https://unlistedzone.com/how-do-i-sell-my-unlisted-shares/

In the last 4-5 years, the unlisted share market has become quite big and as a result of that, the ticket size has reduced from usual 5-10 Lac to 35-50k in today's scenario. So, via our UnlistedZone platform, if somebody wants to buy Smaaash Entertainment Unlisted Shares then minimum investment would be 35-50k.

Yes, buying and selling of unlisted shares in India is 100% legal.

If you sell your shares within 2 years, then you will have to pay Short-term Capital gain on unlisted shares. Short-Term Capital Gain is added in your Income. So, as per individual tax slab you need to pay capital gain tax.

If you sell your shares after 2 years, then you will have to pay Long-term Capital gain on unlisted shares LTCG is 20% with indexation benefits.

Taxes will remain the same irrespective of listing of shares, if bought in unlisted market. Actually, to be eligible for taxes as per listed market, one has to pay STT on buying and selling of shares. But, if you buy in unlisted and sell in listed market, one pay STT only on selling so, taxes of listed market will not be applicable

If you buy Smaaash Entertainment Unlisted Shares from UnlistedZone then these shares can checked in two ways. However, before we tell you the process of checking of shares, it is intimated that as per SEBI regulations, the shares can be transferred in demat account only.

Check credit of Smaaash Entertainment Unlisted Shares Instantly?

1.You can download the NSDL or CDSL application from google play-store and check. If you want to check whether your stock broker is registered with NSDL or CDSL then check the following procedure.
By carefully examining the number format of Demat Account we can easily identify whether the stock broker is registered with CDSL or NSDL.
Demat Account = DP ID + Client ID. (16 Characters )
"DP ID is the unique identification of the Broker. Every broker gets a unique number from CDSL or NSDL.By carefully examining the number format of Demat Account we can easily identify whether the stock broker is registered with CDSL or NSDL.
Client ID is the unique identification of the Client. Every client gets this unique number which represents his/her portfolio.
In CDSL, all these characters are numbers (1234567891234567) first 8 digits are DP ID and next 8 digits are Client Id whereas in NSDL the first two characters are letters which are in accordance with the country that you are from (IN12345678912345), then 6 unique digits for Broker and next 8 digits are client ID.
Example:
CDSL = 12345678(DP ID) and 91234567(Client ID).
NSDL = IN123456 (DP ID) and 78912345(Client ID).
Check in brokers application?
Credit of Smaaash Entertainment Unlisted Shares can be checked in brokers application as well but it takes T+2 days to show the shares.

The Smaaash Entertainment Unlisted Shares are credited in demat account same day of transferring funds in our company's bank account.

The price of Smaaash Entertainment Unlisted Shares can be checked in two ways. First, you can join our telegram channel where on daily basis we share the latest prices of all the unlisted shares in the morning and secondly, you can register on UnlistedZone.live platform to see the historical graphs and prices of all the shares at one place.

If you see the thesis of investment in the unlisted shares then it is being done mainly to take the advantage of IPO market. And, if the IPO plans of company get delayed due to market conditions or any other reason then demand suddenly drops in the market. The unlisted market works mainly on demand and supply and if there is no IPO news then getting exit would be difficult.

"UnlistedZone is India's fastest and leading marketplace to buy and sell unlisted shares. In the last 3 years, we have already served more than 1 million users on the platform. The total transactions value done from the platform is already more than 100 Crores. The name of our Co-founders Mr. Umesh Paliwal and Dinesh Gupta publish regularly in leading newspapers like MoneyControl, Business-Standard, ET etc for their views on IPO and Unlisted market. In the last 3 years, UnlistedZone has made a good name for itself in the industry and gained a trust of their users. So, the new investors should not be worried about any kind of fraud that is mostly happens with unkown brokers in the market while doing investment with UnlistedZone."

We at UnlistedZone do the valuation based on 2 methods.

1. We check the last funding that is being done in the Smaaash Entertainment Unlisted Shares to ascertain the benchmark valuation.
2. If there is no funding happened in the company, then we try to find a business similar to Smaaash Entertainment Unlisted Shares in the listed space and do comparison method to ascertain the valuation.

As an investor in the unlisted space, we would always recommend that you must check all the risk parameter carefully before investing in the unlisted space.

We source shares either from the employees or initial investors looking to liquidate their Smaaash Entertainment Unlisted Shares.

Pre-IPO shares means which are planning for an IPO in near future. So, all the shares which are traded on the platform are not Pre-IPO Shares. However, if the company's business is going good and then demand will always be there in the unlisted space, so even if the IPO does not come, the investors can easily liquidate their Smaaash Entertainment Unlisted Shares in the unlisted market itself.

Rules and regulations of SEBI are applicable in the Unlisted space like lock-in period of 6 months, paying of Stamp Duty, and DP Charges for every transaction etc. However, to become an unlisted broker there is no such regulation by SEBI as of yet.

For tracking news and other information about Smaaash Entertainment Unlisted Shares, one can visit our website wherein we post news and other information on daily basis and one can also join our telegram channel.

Discussion on Smaaash Entertainment Unlisted Shares:

11 Comments

indianfriendszone

5:47 AM, 20 March 2021

is Smaash totally closed down?

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sathi

2:19 PM, 4 November 2020

https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/dwindling-footfalls-in-malls-leads-to-the-closure-of-gaming-centre-operator-smaaash/articleshow/78231811.cms

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angguha@gmail.com

7:09 PM, 13 February 2021

Sir, what is the cmp for 1000 shares?

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kushaagra

8:05 PM, 16 September 2020

Sir what is the current price of smaash shares?

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Market Wizard

4:41 AM, 29 August 2020

(i) List of shareholders of Smaaash Entertainment Private Limited as on 31.03.2019

https://dyvmwwyqozzzb.cloudfront.net/main/List-of-share-holders-debenture-holders-13112019.pdf

(ii) List of shareholders of Smaaash Entertainment Private Limited as on 31.03.2018

https://dyvmwwyqozzzb.cloudfront.net/main/List-of-share-holders-debenture-holders-13122018.pdf

(iii) List of shareholders of Smaaash Entertainment Private Limited as on 31.03.2017

https://dyvmwwyqozzzb.cloudfront.net/main/List-of-share-holders-debenture-holders-23112017.pdf

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Market Wizard

4:37 AM, 29 August 2020

I-am Capital- I-AM Capital Acquisition Company (NASDAQ: IAM) is a blank check company formed for the purpose of effecting a merger, capital stock exchange, asset acquisition, stock purchase, reorganization or similar business combination with one or more businesses.

On Nov-18, it has acquired 2,94,360 Shares of Smaaash Entertainment at Rs. 1.08 Crores, valuing company share at Rs. 36.8.

https://dyvmwwyqozzzb.cloudfront.net/main/Complete-record-of-private-placement-offers-and-acceptances-in-Form-PAS-5.-08012019.pdf

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Jaideep Singh

10:46 AM, 25 August 2020

Kindly send price and lot size

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Market Wizard

2:50 AM, 6 August 2020

List of Allottees in 2017. The list includes marquee venture capitalists such as Sixth Sense, Hero Enterprise Partners Ventures, Bajaj Family Trust, Siyad Holdings, and some other professionals.

https://dyvmwwyqozzzb.cloudfront.net/main/Private-Placemnet-in-2017.pdf

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Market Wizard

2:42 AM, 6 August 2020

In Dec 2017, Avendus Wealth Management Pvt Ltd invested Rs 90 crores in Smaaash, one of India’s acclaimed gaming and entertainment centers that marry sports, virtual reality, music and dining into an immersive, social experience. Select HNI clients of Avendus Wealth have invested in the company led by Shripal Morakhia, who has a successful track record of wealth creation.

https://dyvmwwyqozzzb.cloudfront.net/main/Avendus-Wealth-Management-announces-the-syndication-of-INR-90-crore-in-Smaaash.pdf

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Market Wizard

4:48 PM, 5 August 2020

Smaaash was founded by Shripal Morakhia and supported as a Brand Ambassador by Sachin Tendulkar.

With operations having begun in 2012 with its first center of over 80,000 sq ft in Mumbai, Smaaash currently manages over 650,000 square feet of area in India.

It owns and operates entertainment centers for sports such as cricket, football, go-karting, bowling and also virtual games with arcade games and carnival attractions with vending and redemptions games along with F&B in 41 centers in 19 cities across India along with one center in Jeddah, Kingdom of Saudi Arabia.

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Market Wizard

5:05 PM, 4 August 2020

Look and feel of Smaaash Center in Dubai

https://youtu.be/8PabDfE_Okw

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Smaaash Entertainment Unlisted Shares

Smaaash Entertainment Unlisted Shares Details:

Shareholding Pattern:

Financials of Smaaash Entertainment Unlisted Shares:

Frequently Asked Questions:

Discussion on Smaaash Entertainment Unlisted Shares:

11 Comments

indianfriendszone

sathi

angguha@gmail.com

kushaagra

Market Wizard

Market Wizard

Jaideep Singh

Market Wizard

Market Wizard

Market Wizard

Market Wizard

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