Syngenta India is helping farmers of India by educating them the use of technology, which will not only improve productivity but also improves the lifestyle of the farmers in India. The company is aiming to make farming smart through digitization which will help in growing more with fewer resources.

Good Growth Plan 

The need to produce more food is acute and the world’s resources are under unprecedented strain. Every day, our planet wakes with 200,000 more mouths to feed – something needs to change. The Good Growth Plan is Syngenta’s commitment to making a measurable contribution by 2020, to help the farmers across the world rise to meet these challenges in a sustainable way. We have set ourselves specific targets related to improving resource efficiency, rejuvenating ecosystems and revitalizing rural communities. The plan is particularly relevant to India as agriculture is the mainstay of the region’s economy and provides employment to more than 52 percent of its population.

In India, they have 44 reference farms of Corn, Cotton, Rice, Soya, and Tomato crops. They provide training to reference farmers on the best practices of crop management and pesticide usage. They encourage and educate farmers to adopt new technologies with a focus to increase productivity. In 2017, they educated 6000 farmers and 50 channel partners on our reference farms.

In India, Syngenta is working closely with reference farmers on Soil Health Analysis, it is one of the critical aspects of increasing productivity. In 2018 they have tested soil at 40 reference farms which resulted in savings on fertilizers. They have further applied this learning to the benefit of 1000 farmers.

Anantham  – Towards Smart Agriculture

With the aim of enabling the growers and providing them with the best know-how in the industry, Syngenta India introduced ‘ANANTHAM’, an initiative to connect with more and more growers directly. Anantham is an Android-based mobile application available in nine languages – Hindi, Marathi, Gujarati, Punjabi, Bengali, Tamil, Telugu, Kannada and English. It provides timely and accurate information about the crop, pest, Syngenta brands, and protocols. It additionally provides multiple services to the growers like personalized crop calendar (based on the date of sowing or transplanting), digital passbook, whether query, nearest retailer information, seed advisory and notifications/reminders on agronomy.