Overview of the Bharat Hotels
(i) They are one of the leading privately-owned domestic hotel brands in India, according to the CRISIL Report, engaged in the business of operating and managing hotels, palaces, and resorts, with a focus on the luxury segment. As at March 31, 2018, they operated 12 luxury hotels, palaces and resorts under The Lalit brand and two mid-market segment hotels under The Lalit Traveller brand across India‘s key business and leisure travel destinations, offering 2,261 rooms.
(ii) In addition, they hold the exclusive rights to provide management consultancy services in connection with the operation and management of a hotel in London, The Lalit London, which offered 70 rooms as of March 31, 2018.
(iii) The luxury hotels operating across India under The Lalit brand are grouped into the following three categories:
a) City hotels: The LaLiT New Delhi, The LaLiT Mumbai, The LaLiT Ashok Bangalore, The LaLiT Great Eastern Kolkata, The LaLiT Jaipur, and The LaLiT Chandigarh.
b) Palaces: The Lalit Laxmi Vilas Palace Udaipur and The LaLiT Grand Palace Srinagar.
c) Resorts: The LaLiT Golf & Spa Resort Goa, The LaLiT Resort & Spa Bekal (Kerala), The LaLiT Mangar, and The LaLiT Temple View Khajuraho.
Future Plans of Bharat Hotels
(i) Going forward, they intend to develop three new hotels under The LaLiT brand in Ahmedabad, Mangalore, and Dehradun which will, in aggregate, offer 290 rooms and 115 cottages, when completed.
(ii) They also intend to develop 50 additional rooms at The LaLiT Laxmi Vilas Palace Udaipur.
(iii) They also operate two hotels in the mid-market segment under The LaLiT Traveller brand, which are The LaLiT Traveller Jaipur and The LaLiT Traveller Khajuraho. They intend to develop four new hotels under The LaLiT
Traveller brand in Ahmedabad, Pune, Amritsar, and Chitrakoot which will, in the aggregate, offer 308 rooms, when completed.
(iv) Further, in the F&B segment, they operate 45 restaurants, bars, and bakery outlets as of March 31, 2018, across our hotels in India. They have developed their own brands, such as 24/7, Baluchi, OKO, The LaLiT Boulangerie, Kitty Su, and The LaLiT Food Truck Company.
Business Performance Bharat Hotel FY19-20
1. The Lalit Suri Hospitality Group was recording a steady growth in its revenues in the last financial year until the
set-back in the last quarter from January 2020 onwards due to the COVID-19 pandemic. Because of almost negligible business from January onwards, Bharat Hotel came in the loss in FY19-20.
2. Due to COVID-19, the hospitality sector was affected quite badly. With social distancing, quarantine measures, travel bans, etc., it is expected that hospitality will take a longer time to revive. Plus the fixed cost is the same as before and with revenue declining, Bharat Hotel has faced liquidity issues in the business.
3. In order to increase the revenue during the lockdown, some of the hotels have accommodated doctors on COVID 19 duty at hospitals at fixed rates to be paid by the Government. Apart from this, Bharat Hotel has also started home delivery of bakery, confectionery, and gourmet hampers. The Company is also exploring possibilities of digital channels to make more products and services available to guests like Ayurveda doctor consultancy, wellness packages, chef at home, bartender at home, Kitty comes home, industrial catering.
Business and Operation performance of Bharat Hotel in FY20-21
1. Bharat Hotel Unlisted Share has recorded unprecedented decline in revenue and losses on both standalone and consolidated basis during the last financial year amid the COVID-19 crisis. The business operations of the Company were severely disrupted during the first-half of last year due to lockdown, travel restrictions and other control measures implemented by the Government to contain the spread of the pandemic.
2. During this period some of the hotels were accommodating doctors on COVID-19 duty at fixed rates paid by the Government. The hotels pan-India could not fully operationalise even by the end of year 2020 and witnessed huge reduction in their operating cashflows that has put abrupt pressure on liquidity levels of the Company.
3. Bharat Hotel had put up a strong impetus on cost optimization by reviewing all expenses to ensure only the very critical expenses were incurred; the Company has been able to generate a positive EBIDTA despite substantial reduction in the revenue.
4. Several strategic initiatives have been taken to reinstate the business including consolidation of various units of the Company and discontinuation of unprofitable or onerous operations. To better manage its liquidity position, the Company has restructured its existing borrowings from various banks under the RBI guidelines on “Resolution Framework for COVID-19 related Stress”.
5. The revenue of Bharat Hotel declined from 729 Crores in FY20 to 172 Crores in FY21.
6. Bharat Hotel has incurred a loss of ~90 Crores in FY20-21.
|Total Available Shares:||500|
|Face Value:||₹ 10 Per Equity Share|
|Lot Size:||100 Shares|
|Current Unlisted Share Price:||₹ 198 Per Equity Share|
|Deeksha Holding Limited||40.42%|
|Mr. Jayant Nanda||26.32%|
|Dr. Jyotsna Suri||9.55%|
|Responsible Holding Private Limited||9.35%|
|Mr. Keshav Suri||5.11%|
|Number of available rooms||2261||2206||2207||2207||2046|
|Number of hotels||14||13||13||13||12|
|Average Occupancy Rate (%)||62||55||51||45||38|
|Average RevPAR (₹)||3974||3494||3200||2973||2813|
|Average TRevPAR (₹)||9143||8256||7679||6949||6461|
|Average expense per room (₹ million)||2.35||2.13||2.01||1.86||1.77|
|Average staff per room ratio||1.69||1.68||1.66||1.57||1.69|
|EBITDA (₹ million)||2242||1954||1777||1227||781|
|EBITDA margin (%)||29.71%||29.42%||28.66%||23.04%||17.78%|
|Particulars (Cr)||Lemon Tree||Bharat Hotel|
|Revenue growth in 5 years||-11.56%||-27%|
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Please find below the procedure for selling Bharat Hotels Unlisted Shares at UnlistedZone.
Lock-in period of Bharat Hotels Unlisted Shares depends upon category of investors.
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