Overview of Bira 91
(i) Established in the summer of 2015 by B9 Beverages and headquartered in New Delhi, Bira 91 has quickly become the rage amongst urban millennials owing to its delicious beers, bold identity and a strong draft network.
It is crafted with the creative urban drinker in mind — someone who likes to have fun and doesn’t take life (or beer) too seriously, the brand aims to disrupt the global beer world with 21st-century technology and its playful monkey mascot.
In 2017, Bira 91 leaped across to New York City to begin its campaign in the United States.
In 2018, the brand started on its wider expansion in the Asia Pacific market by entering Singapore.
In 2019, Bira beer clinches ICC sponsorship deal for five years, making it the first Indian beverage brand to strike a global sponsorship deal with the cricket governing body. They featured in ICC world cup 2019 in England.
Sports marketing experts estimate the size of Bira 91’s sponsorship deal to be $5-6 million per year. The brand will benefit through this partnership as India will host two big-ticket events, including the Cricket World Cup 2023 and T20 World Cup 2021.
(ii) It is one of the fastest-growing beers in the world, Bira 91 has built a strong portfolio of essential beers and aims to drive the global shift in beer towards more color and flavor.
In less than three years, Bira 91 is now in the top 25 craft beer brands worldwide by sales volume and the fastest-growing beer brand in the world (growing 5x in 2017).
(iii) The company now operates two breweries in India and has offices in nine cities including New York City.
(iv) It has a passionate team of over 350 beer lovers who have only one goal – to change the world of beer and beer for the world.
Private Equity Investors and Valuation of Bira
Bira 91 is backed by Sequoia Capital and Belgium’s Sofina Capital.
Bira 91 to date has raised close to 518 Cr and counts celebrities Farhan and Zoya Akhtar and film producer Ritesh Sidhwani along with Flipkart’s CEO Kalyan Krishnamurthy, Sequoia Capital among its investors.
Bira 91 other investors include Snapdeal’s Rohit Bansal, Zomato co-founder Deepinder Goyal, TR Capital, Anicut Capital, Sofina, and Smile Group, as per deals tracker Crunchbase.
Bira 91 last raised $50 million, announced in May last year, at a reported valuation of around 1470 Cr.
In 2019, they have raised 30 Cr from Sixth Sense Ventures, at a reported valuation of 1722 Cr.
In April 2020, Bira 91, has raised Rs 38.08 crore ($5 million) from its existing investors, Sequoia India and Belgium-based investment firm Sofina. Sequoia has put 22.84 Cr and Sofina has put 15.23 Cr.
Bira 91 is competing with beer startups such as White Owl, Simba, Brewbot, White Rhino, and Kati Patang.
|Total Available Shares:||NA|
|Face Value:||₹ 10 Per Equity Share|
|Lot Size:||50 Shares|
|Current Unlisted Share Price:||₹ Best in industry Per Equity Share|
|Mr. Ankur Jain||Managing Director|
|Mrs. Shashi Jain||Director|
|Ms. Sakshi Vijay Chopra||Director|
|Mr. Varun Kwatra||Company secretary|